Monday, October 3, 2011

How Do You See It?

With all the digital media out there we put less emphasis on words v.s. visual things. Sometimes when listening or reading text we take it out of context, but with a picture next to it we may see it different. This technically means we are inadequate in understanding visual literacy. However, we tend to be more visual and feel as we are witness's because of all the available material to us. Why is this?
Terms discussed in class can explain to us why we think this way.


Master Narratives: these are rooted deeply in culture and context. Master narratives are powerful and enduring stories within particular countries, regions, cultures, or groups. They arise from the rich social heritage of particular communities and settings, and reflect shared hopes, concerns, and aspirations.
 Persuasive Themes: persuasive themes come to life through visual content: the people, places, and things employed within a specific visual message. They are also augmented and enhanced by technical factors and choices such as lighting, camera angles, and music that help position the content, set the mood, and reinforce the image.
Audience Resonance & Effects: these have indicators that vary in strength and directness. Indicators of audience exposure, for example, center on general media access data and try to ascertain who potentially may have received a message in the first place. Indicators of resonance and attitudinal effect involve evidence of “buzz” and observed sentiment, while indicators of behavioral effect focus on observed audience reactions or, if reactions are unattainable, reports and commentary reference salient actions or behaviors that could be associated with exposure to a given piece of visual media.
Compare and Contrast: you compare things that are alike and contrast differences between to two items (pictures).
Windows of Opportunity: Gaps that may be filled in by other stories, new stories, and perspectives omitted from or slighted in the original narrative and that these gaps may impact the human tendency to finish what is perceived as incomplete.




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